BABYMONSTER is drawing attention for reportedly rejecting ambassador offers from major luxury brands so they can focus on their main job as artists.
According to music and fashion industry sources on May 12, several top high-end brands recently offered BABYMONSTER ambassador positions as the group continues to rise in the global music market.
However, BABYMONSTER reportedly turned them all down, including several offers said to be worth tens of billions of won.
This is seen as an unusual move, especially at a time when becoming a global ambassador for a luxury brand is often viewed as a key part of success for K-pop idols.
The decision is said to match YG Entertainment executive producer Yang Hyun Suk’s belief that “a singer should shine the most on stage.” The goal is reportedly to stop the members from losing energy through frequent overseas fashion show schedules and other outside activities.
Since BABYMONSTER still has teenage members, YG is said to be placing great importance on managing their health and condition. Instead of fashion deals, the group is focusing all of its energy on promotions for their new song “CHOOM” and their upcoming world tour.
This music-first strategy is already showing strong results.
BABYMONSTER’s third mini album “CHOOM”, released on May 4, sold 387,871 copies on its first day, based on Hanteo Chart. This marks a new career high and is about 1.5 times higher than their previous album’s first-day sales.
The album also topped iTunes charts in 19 regions and reached No. 1 on the Worldwide Album Chart.
The title track “CHOOM” is also making a big impact with its performance. YG reportedly received choreography drafts from 10 different dance teams, and Yang Hyun Suk personally joined the directing process for the chorus choreography.
The result has turned short-form platforms into a huge dance scene, with global fans joining the challenge. The “CHOOM” challenge surpassed 100,000 videos in just two and a half days after release.
The song is also strong on YouTube. The “CHOOM” music video ranked No. 1 on YouTube’s worldwide trending chart right after release and stayed at the top of the global daily popular music video chart for two straight days.
It also performed well in major pop markets such as the U.S. and U.K., as well as on China’s QQ Music chart. The music video has passed 37 million views, while the performance video featuring 30 dancers quickly passed 10 million views.
BABYMONSTER will soon bring this energy to the world stage through their new tour, “2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN ASIA & OCEANIA.” The tour will cover 18 cities with 27 shows.
The group will also visit three cities in Oceania for the first time since debut. In Japan, they have achieved the rare record of entering Kyocera Dome at a very fast pace as a rookie group.
With their strong skills as their biggest weapon, BABYMONSTER is choosing the stage first. Fans are now watching closely to see what kind of new history the group will write in the global music market.
Source: [1]
