Song Hye Kyo Reveals Shocking Behind-the-Scenes Story of How She Got Cast in ‘Autumn in My Heart’—So Many People Were Against It
Actress Song Hye Kyo has shared a surprising behind-the-scenes story about how she landed her iconic role in the drama Autumn in My Heart.
In a recent video released on the YouTube channel ‘Yo Jeong Jae Hyung’ on January 12th, Song Hye Kyo opened up about her experience working with director Kim Byeong Wook, revealing how demanding he was on set.
“Director Kim didn’t like changing lines, even the smallest details,” she said. “He hated it when things weren’t perfect, and he really didn’t like mistakes.”
The actress continued by recalling her time on the sitcom Soonpoong Clinic, where she learned the importance of quick reflexes.
“He had to have quick reflexes, and he really hated it when anything went wrong,” she said. “He preferred having the lines perfect.”
Song Hye Kyo also shared how she used to memorize the script after reading it just once, which helped her with her early roles.
“That sitcom really helped raise my profile and get my name out there,” she explained. “But after that, I went straight into Autumn in My Heart.”
However, the transition wasn’t as easy as it seemed. “The issue was, after doing a sitcom, I didn’t feel welcome in the serious drama world,” she admitted. “The pace was too fast, and I had just played a tomboyish character in the sitcom.”
She also revealed how difficult it was to adjust to her role in Autumn in My Heart, where she played a terminally ill character.
“I didn’t feel the vibe at all, and so many people opposed it,” she confessed. “I wasn’t a comedian, and getting used to the quick-paced delivery of the sitcom, I had to slow it down for my serious role with Song Seung Heon. I struggled to find the rhythm.”
BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power
BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.
Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.
Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.
Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.
According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."
Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.
In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.
Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.
But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.
In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.
Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.
His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.
From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.
