Netflix’s new Korean drama The Art of Sarah is making waves globally just one week after its release. The series has quickly climbed the charts, proving its strong international appeal.
Released on the 13th, The Art of Sarah recorded 3.8 million views, calculated by dividing total watch hours by the show’s running time. It ranked No. 3 on Netflix’s Global Top 10 Non English Shows chart.
The drama also reached No. 1 in South Korea, Indonesia, the Philippines, Thailand, Vietnam, and Malaysia. In total, it entered the Top 10 in 38 countries, including Bahrain, Peru, Colombia, Hong Kong, Singapore, Japan, and Kenya.
The series follows Sara Kim, a woman who dreams of becoming a luxury brand herself, even if it means living behind a false image, and Mu Gyeong, the man who traces her desires. The unique storyline and strong performances have contributed to its growing popularity.
Shin Hye Sun, who plays different versions of Sara Kim living contrasting lives, has drawn attention for her detailed acting. From modest and simple looks to elegant and refined styles, she portrays multiple identities within one character.
Behind the scenes and production stills also highlight the drama’s luxurious setting. The fictional high end brand Budoir stands out with its grand store design, including a large pine tree placed at the center and a sleek display of signature bags, representing a brand aimed at the top 0.1 percent.
One key item in the series, the Budoir bag, was selected for its design that reflects “wealth, beauty, and even a sense of false pride at first glance,” according to the director. The bag symbolizes the glamorous life Sara Kim longs for.
With its strong global rankings and rising viewership, The Art of Sarah continues to receive positive attention and is now streaming exclusively on Netflix.
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