The February 2026 Drama Actor Brand Reputation rankings are out, and Park Shin Hye has claimed the No.1 spot, followed by Go Youn Jung in 2nd place and Kim Hye Yoon in 3rd.
According to the Korea Corporate Reputation Research Institute, a total of 97,863,425 pieces of big data were analyzed from 100 actors appearing in dramas aired between January 17 and February 17, 2026.
This marks a 22.04% increase compared to January’s 80,187,626 data points, showing a strong rise in overall interest in drama actors.
The rankings were calculated based on participation, media coverage, communication, and community activity.
These factors were combined into a brand reputation index using a detailed analysis of consumer behavior, including positive and negative reactions, media attention, online discussions, and content popularity.
Park Shin Hye recorded a total brand reputation index of 4,117,879. Her breakdown included 1,100,900 in participation, 1,098,690 in media, 982,997 in communication, and 935,292 in community activity.
Go Youn Jung came in 2nd with a brand reputation index of 3,833,958, while Kim Hye Yoon ranked 3rd with 2,944,189.
Won Ji An and Lee Je Hoon completed the Top 5, ranking 4th and 5th respectively.
Koo Chang Hwan, Director of the Korea Corporate Reputation Research Institute, stated, “In the February 2026 drama actor brand reputation analysis, Park Shin Hye ranked first.”
He added that in link analysis, keywords such as “transform,” “box office success,” and “Park Shin Hye did it” ranked high. In keyword analysis, terms like “Undercover Miss Hong,” “irreplaceable,” and “Sammo Hung” were strongly associated with her name.
He also revealed that Park Shin Hye recorded a positive ratio of 91.38%, showing overwhelmingly favorable public response.
The institute further explained that overall brand big data in the drama actor category increased by 22.04% compared to January.
Detailed results showed brand consumption rose by 24.06%, brand issues increased by 19.23%, communication went up by 13.49%, and brand spread grew by 33.25%.
With strong data growth and high positive ratings, February’s rankings highlight the continued popularity and influence of top drama actors, led by Park Shin Hye.
Source: [1]
