The February 2026 drama actor brand reputation rankings are out, and Park Shin Hye has claimed the No. 1 spot.
According to the Korea Corporate Reputation Research Institute, Park Shin Hye ranked first in this month’s drama actor brand reputation analysis. Go Youn Jung came in second, while Kim Hye Yoon secured third place.
The rankings were based on 97,863,425 pieces of big data collected from 100 actors appearing in dramas that aired between January 17 and February 17, 2026.
The data was analyzed through consumer participation, media coverage, communication, and community activity.
Compared to January’s 80,187,626 pieces of data, this marks a 22.04% increase overall.
Park Shin Hye recorded a brand reputation index of 4,117,879, with strong scores in participation, media, communication, and community categories. In keyword analysis, terms such as “transform,” “box office success,” and “Park Shin Hye did it” ranked highly. Her positive sentiment ratio was analyzed at 91.38%, showing strong public support.
Go Youn Jung followed in second place with a brand reputation index of 3,833,958. She showed particularly strong participation and community scores, reflecting high public interest and online engagement.
Kim Hye Yoon ranked third with a brand reputation index of 2,944,189, maintaining solid scores across all measured categories.
Rounding out the top five were Won Ji An in fourth place with 2,801,041 points and Lee Je Hoon in fifth with 2,682,309 points.
The institute also reported that compared to January, brand consumption rose by 24.06%, brand issues increased by 19.23%, brand communication went up by 13.49%, and brand spread grew by 33.25%, highlighting a noticeable rise in overall interest toward drama actors this month.
With increased data activity and strong competition among actors, February’s rankings once again show how quickly public interest can shift in the drama industry.
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