• Song Hye Kyo Starts Filming 70 Billion Won Historical Drama with Gong Yoo – A Noh Hee Kyung Masterpiece Set in the 1960s

    Actress Song Hye Kyo is making headlines with her dramatic new look and her exciting new project alongside Gong Yoo. The highly anticipated drama Slowly and Intensely has officially begun filming!

    According to Star News on January 13, the cast and crew started shooting on January 12, marking the beginning of a massive production with a budget of over 70 billion won (about $52.8 million).

    Written by the renowned screenwriter Noh Hee Kyung, Slowly and Intensely takes viewers back to the 1960s and 1970s. The story explores the lives of stars and the people working behind the scenes in the broadcasting industry.

    This is Song Hye Kyo's third time working with Noh Hee Kyung, following their collaborations in The World That They Live In (2008) and That Winter, The Wind Blows (2013). Fans are eagerly anticipating another masterpiece from this dynamic duo.

    Song Hye Kyo’s short haircut has already sparked excitement among fans. On the YouTube channel YoJung JaeHyung, the actress shared, “I cut my hair for the next project. It’s a Noh Hee Kyung production, and it’s a historical drama set in the 1960s and 70s.”

    Her connection with Noh Hee Kyung runs deep. During her appearance on tvN’s You Quiz on the Block, Song Hye Kyo revealed that Noh once taught her an important life lesson: “You need to love yourself first to share more love with those around you and to see the world in a better light.” Inspired by these words, Song has kept a gratitude journal twice a day for five years.

    Adding to the excitement, Gong Yoo will star alongside Song Hye Kyo in the drama. This project reunites him with director Lee Yoon Jung, who previously directed the iconic Coffee Prince. Fans are already buzzing about the chemistry between these two powerhouse actors.

    Slowly and Intensely is planned as a 22-episode series and will premiere exclusively on Netflix. The production team is aiming to complete filming in the first half of this year, with a release date expected soon after.

    With its star-studded cast, a legendary writer, and a massive budget, Slowly and Intensely promises to be one of the biggest dramas of the year. Fans can’t wait to see Song Hye Kyo and Gong Yoo bring this captivating story to life!

    Source: [1]

  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

    Source (1)