Song Hye Kyo is once again proving why she is a true fashion icon, this time by confidently pulling off bowl cut–style bangs in her newest Fendi campaign.
On November — the Italian luxury brand Fendi dropped a new digital campaign starring their ambassador, Song Hye Kyo. The concept highlights individuality and modern craftsmanship, all while shining a light on the brand’s iconic Peekaboo bag.
In the photos, Song Hye Kyo keeps things natural and relaxed, almost as if the camera caught her in a spontaneous moment. This simple mood perfectly matches Fendi’s message of authenticity. The Peekaboo bag stands out beside her with its signature Selleria stitching and handcrafted details, showing off the brand’s skill and careful design.
Fans are also talking about Song Hye Kyo’s bold styling, including her soft bowl cut bangs that she manages to make look elegant and modern.
Her look is completed with pieces from Fendi’s 2026 Spring/Summer Pre-Collection, which adds energy and color inspired by 1980s disco style and Rome’s vibrant nightlife.
With her effortless visuals and fearless charm, Song Hye Kyo turns the entire shoot into another unforgettable fashion moment.
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