To celebrate BTS Jimin’s second solo album 'MUSE,' TikTok is launching a special in-app experience with the campaign '#Jimin_Who.' This new feature offers users interactive experiences and exclusive content available only on TikTok.
Starting on the 19th, clicking on search banners with keywords like 'Jimin' and 'BTS' will take users to the '#Jimin_Who' campaign hub. Here, users can enjoy various content, create TikTok videos using the album’s title track 'Who,' and join challenges to earn special profile frames available for a limited time.
The hub also features top performance content from Jimin and a 'Fan Spotlight' section showing the best videos made by the TikTok community.
BTS has been one of the most popular music groups for over ten years and is the fourth-largest artist account on TikTok, with over 65.5 million followers and 1.4 billion likes. The #bts hashtag is used in 94.1 million videos, while #bts_official_bighit appears in 33.4 million videos.
Jimin, loved by many, has the #jimin hashtag featured in over 22.9 million videos. Since his debut solo album last year, Jimin’s No. 1 track 'Like Crazy' has inspired over 300,000 videos, and the dance video on BTS’s official TikTok account has over 36.2 million views and 8.6 million likes.
Recently, BTS pre-released a video for "Smeraldo Garden Marching Band (feat. Loco)" from the 'MUSE' album, getting 11 million views and 2.5 million likes.
K-pop is one of the fastest-growing music genres on TikTok. K-pop groups made up 50% of the most viewed global artists on TikTok in 2023. The #kpop hashtag has generated 59.8 million videos and accumulated 602 billion views.
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