
BLACKPINK’s Jennie is all set to unveil ‘Jentle Salon,’ her third collaborative project with Gentle Monster, on May 1 at 11 AM KST.
The collaboration presents a unique collection that goes beyond eyewear, featuring eye-catching charm designs that inspire a diverse style expression.
Get a taste of Jennie’s enchanting touch on this distinctive collection through special pop-ups in 13 cities worldwide and a dreamy campaign showcasing customizable frames.





The collection comprises 8 eyewear designs and 11 charms, allowing for various ways to accessorize the eyewear, all adorned with striking charm designs that promote a diverse style expression.
The ‘Jentle Salon’ collection, consisting of eight different frame silhouettes, introduces innovative features such as temples designed for detachable charms and temples that slide into hair, mimicking a barrette.
Explore a variety of 11 charms that elegantly interpret Jennie’s favorites, like capybaras and clouds, among a refined line of eyewear available through Gentle Monster’s official online and retail stores.
The ‘Jentle Salon’ concept by Gentle Monster and Jennie features a campaign video directed by Yuann, showcasing Jennie pushing her artistic boundaries and highlighting the creative design elements of the new collection.
The campaign images, captured by artist and photographer Petra Collins, evoke a sense of magic through an analog lens, inviting viewers into the ‘Jentle Salon’ dreamscape.
Nostalgic stuffed animals are reimagined through the lens of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, bringing Jennie’s dreams to life.
Source[1]