Lee Junho has officially begun a new chapter in his career.
On August 18, it was revealed that the singer and actor has launched his very own agency, O3 Collective, after parting ways with JYP Entertainment.
Explaining the meaning behind the name, O3 Collective shared, “It is a creative group where three pillars – the artist’s identity (One), the originality of content (Original), and the management system (Orbit) – move together to create one creative orbit.”
The agency further added, “We dream of a team-based brand where artists, content, and staff all shine as main characters. Beyond a normal management company, we aim to become a business lab focused on IP, with endless expansion, growth, and development for everyone involved.”
Joining Lee Junho in building this new path is Yang Hye Young, former leader of CJ ENM’s brand strategy office and performance business division, now co-founder of O3 Collective.
She will work alongside Junho’s longtime staff and rising talents in the management field, creating a strong foundation for the company.
Meanwhile, Junho will also be opening his official fan community and 2nd generation fan club membership on Weverse starting August 19, continuing to stay close with fans even as he steps into this new journey.
Source: [1]
