SEVENTEEN is once again proving they’re more than just a global K-pop powerhouse — they’re also making a real impact around the world.
On August 13, Pledis Entertainment announced that the group (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, DK, Seungkwan, Vernon, Dino), who currently serve as UNESCO Youth Goodwill Ambassadors, donated two hundred fifty thousand dollars to UNESCO on August 12, in honor of World Youth Day.
The donation comes from proceeds of the charity auction “JOOPITER presents: sacai x SEVENTEEN”, and will go toward strengthening the Global Youth Grant Scheme, a joint project launched by SEVENTEEN and UNESCO to support young people’s creativity and well-being.
The limited collection, released in June, was a collaboration with high-end fashion brand sacai and JOOPITER — a digital commerce content platform founded by Pharrell Williams. Items included leather jackets designed with SEVENTEEN’s input, signed T-shirts, special pieces featuring La BoBo (a popular character by artist Kasing Lung), and necklaces created with designer Yoon Ahn.
Through their agency, SEVENTEEN shared,
“Since our debut, we’ve expressed the many moments of youth through music filled with our genuine experiences and emotions, so the meaning of World Youth Day is even more special to us. We send a message of encouragement to all young people around the world who are still moving toward their dreams.”
This isn’t the first time SEVENTEEN has shown their generosity. In 2023, they made history as the first K-pop artist to speak and perform at the 13th UNESCO Youth Forum in Paris. Later that year, they were appointed as UNESCO’s first Youth Goodwill Ambassadors and donated one million dollars to create a fund for youth projects worldwide — currently supporting 100 youth teams with self-driven initiatives for a better future.
SEVENTEEN will soon kick off their SEVENTEEN WORLD TOUR [NEW_] with two shows on September 13–14 at Incheon Asiad Main Stadium, followed by performances in Hong Kong, five U.S. cities, and four major domes in Japan through the end of the year.
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