• Park Hyung Sik and Heo Jun Ho's Explosive Chemistry Sets the Stage for 'Treasure Island' — Premiere Date Revealed

    Get ready for an action-packed ride! SBS's highly anticipated drama Treasure Island is set to premiere on February 14, and fans are already buzzing about the explosive chemistry between the leads, Park Hyung Sik and Heo Jun Ho. Behind-the-scenes footage from the recent script reading session has fans even more excited for what’s to come!

    Treasure Island, written by Lee Myung Hee and directed by Jin Chang Kyu, promises a thrilling story filled with suspense, ambition, and intense drama. The plot follows Seo Dong Joo (played by Park Hyung Sik), who risks everything to take down a powerful political figure involved in a massive 2 trillion won slush fund. As he seeks justice, viewers can expect heart-stopping moments and a gripping narrative.

    On January 9th, behind-the-scenes footage from the script reading session was released, revealing the electric atmosphere on set. Writer Lee Myung Hee, director Jin Chang Kyu, and the cast—including Park Hyung Sik, Heo Jun Ho, Lee Hae Young, and more—came together to bring the story to life. The intensity of the script and the actors’ passionate performances set the stage for a masterpiece.

    Park Hyung Sik, known for his charming roles, stunned everyone with his transformation into the cold and ambitious Seo Dong Joo. His portrayal was full of depth, with changes in his appearance, speech, and expressions that left fans eager to see this darker side of him.

    Heo Jun Ho, playing the villain Yeom Jang Sun, a former National Intelligence Service head, also caught attention with his strong presence. His intense gaze and powerful performance as the mastermind behind the drama’s twists created an unforgettable impact.

    The chemistry between Park Hyung Sik and Heo Jun Ho was undeniable. Their interactions, filled with tension and confrontation, have fans eagerly awaiting their face-offs on screen. Their dynamic adds a layer of intensity to the drama that will keep viewers hooked.

    Other standout performances came from Lee Hae Young, who portrays the ambitious CEO Heo Il Do, and newcomer Hong Hwa Yeon, who brought fresh energy to the role of Yeo Eun Nam. Veteran actors like Woo Hyun, Kim Jung Nan, and Do Ji Won also brought their A-game, making Treasure Island a drama not to miss.

    With such an amazing cast and powerful performances, anticipation for Treasure Island is through the roof. The drama will premiere on February 14 at 10 PM, following My Perfect Secretary. Get ready for an unforgettable ride.

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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