Netizens voice concerns about ITZY and NMIXX's career paths under JYP Entertainment's management

In the world of K-pop, numerous talented individuals have emerged over the years. However, there have been instances where the labels and industry have failed to effectively promote these gifted idols, hindering their popularity.

This seems to be the case with JYP Entertainment's management of ITZY and NMIXX, much to the disappointment of both K-netizens and devoted fans.

ITZY, who debuted in 2019, made a powerful impact with their debut single, "Dalla Dalla," instantly captivating fans with their energetic performances and catchy music.

As the first girl group launched by JYP Entertainment after TWICE, there were high expectations for ITZY. Unfortunately, fans were disappointed by the lack of frequent activities, with only one world tour to their credit.

Similarly, NMIXX, a rookie girl group that debuted in 2021, brought a fresh and unique vibe to the industry. With their diverse talents and distinctive personalities, they quickly gained attention from fans.

However, supporters of NMIXX were let down by the group's promotional concepts and released songs. Many fans felt that these releases didn't fully showcase the group's true potential and failed to do justice to their talents.

As a result, fans have turned to online communities to express their dissatisfaction and disappointment with JYP Entertainment. One netizen lamented, "It's such a waste for ITZY. They are all incredibly talented and have so much star power, but the agency fails to propel them properly." The netizen added, "The concepts are repetitive and lack originality. They're also making a comeback at the same time as their junior group. Their hair and makeup are poorly done, but they can get away with it because the members are pretty."

The netizen also expressed discontent with NMIXX's promotion, highlighting the issues faced by the rookie girl group.

They stated, "Does this mean they treat NMIXX well? Everything has been subpar, starting with a member leaving and the choreography and outfits for the pre-release track being below expectations."

Furthermore, the netizen questioned whether male idols were treated better, citing an example of Stray Kids' concert in Japan coinciding with liberation day and the Chuseok holiday. They raised concerns about the agency's consideration for the mental and physical health of its members.

Other netizens agreed with these sentiments and shared their own thoughts:

"I'm not sure about NMIXX, but ITZY is truly a wasted opportunity. Chaeryeong has talent and charm, so she could excel in variety shows. Ryujin and Yeji are already popular with female fans, so they just need consistent promotions. Yuna and Lia are visual members. This group could definitely achieve more if the agency managed them better."

"JYP Entertainment has never been good at managing and taking care of its members, from Wonder Girls to 2PM."

"I lost my expectations for JYP Entertainment a long time ago. They struggle to follow trends, and their concept often looks tacky."

"It seems like they are simply not good at managing their artists in general."

What are your thoughts?

Source[1]

Director Kim Hyung Joo of The Match has finally shared his thoughts on Yoo Ah In’s involvement in a drug scandal, calling it a major disappointment, especially considering the actor’s role as the lead in the film.

On March 19th, the director attended a press screening and briefing for The Match at CGV Yongsan I'Park Mall in Seoul. Alongside Kim, actors Lee Byung Hun, Ko Chang Seok, Hyun Bong Sik, Moon Jung Hee, and Jo Woo Jin were present to discuss the film.

The Match revolves around the legendary Go player Cho Hun Hyun (played by Lee Byung Hun), who, after a loss to his disciple, decides to challenge the top players again, driven by his competitive spirit. The movie is directed by Kim Hyung Joo.

Lee Byung Hun plays the iconic Go champion Cho Hun Hyun, while Yoo Ah In portrays his disciple, Lee Chang Ho.

During the event, Kim recalled the casting process, saying, "When we were casting, Lee Byung Hun was cast first. Just having him felt like we had the world, and then, getting Yoo Ah In as a bonus made me even happier."

Although filming wrapped up in 2021, Yoo Ah In's drug scandal led to the indefinite postponement of the film’s release. Now, nearly four years later, The Match is finally set to hit theaters on March 26th.

Reflecting on Yoo Ah In's scandal, Director Kim openly shared his frustration, calling it "irresponsible and disappointing" for the actor to make such a mistake as the lead.

He added, “Before being an actor, he made a mistake as a member of society and was punished, so I don’t think there’s much more to say.” Kim smiled bitterly as he spoke.

Describing the challenges he faced due to the scandal, Kim compared the experience to being trapped in "a hellish tunnel."

He said, "There was nothing I could do inside, so it was overwhelming. But now that we have the light of release, it feels like I can breathe. I’m deeply moved."

The director also shared that because Yoo Ah In was the lead actor, the film had to be released as it was, without editing. This has led some people to feel uneasy about watching the film, given the actor’s scandal.

When asked about this, Director Kim said, "Choosing and judging is up to the audience, so I can't force anything. But I hope they watch the movie as it is. I unintentionally got hurt before the release, so I hope people watch the movie warmly, as if applying ointment to a wound."

The Match will officially be released on March 26th.

Source: [1]