BTS member Jungkook has once again shown his strong global influence after his Calvin Klein collaboration *CKJK* was described as the most successful global product collaboration in the brand’s history.
According to information reported from PVH’s second-quarter 2026 earnings call, the *CKJK* campaign achieved a sell-through rate of more than 90% worldwide.
The collaboration also reportedly reached around 5 billion people across social media, while Calvin Klein’s e-commerce traffic recorded triple-digit growth compared with the brand’s spring campaign.
PVH CEO Stefan Larsson highlighted the collaboration during the earnings presentation, calling *Jungkook for Calvin Klein (CKJK)* one of the quarter’s standout moments.
He described Jungkook as a *“global phenomenon”* with a strong ability to connect with fans across different regions and demographics.
Larsson also said the project successfully combined products, marketing, and immersive retail experiences around the world, helping strengthen the campaign’s global impact.
Jungkook has served as a global ambassador for Calvin Klein since 2023 and has continued to take part in major campaigns and product collaborations with the brand.
The latest results further highlight what fans have often called the “Jungkook effect,” as his partnership with Calvin Klein continues to generate strong attention, sales, and online engagement worldwide.
