"Strong Woman Do Bong Soon" To Return For Upcoming Sequel “Strong Woman Gangnam Soo” Starring Lee Yoo Mi
Actress Lee Yoo Mi, who became a trend through 'Squid Game' and 'All Of Us Are Dead' delivered the good news.
Biz Entertainment announced on May 27th that actress Lee Yoo Mi has been cast as the main character of 'Strong Woman Gangnam-soon', a sequel to JTBC's 'Strong Woman Do Bong- Soo'.
According to reports, 'Strong Woman Gangnam Soo' is a comical female hero about the story of three strong mothers and daughters living in Gangnam.
The story of Gangnam Soo, a 'Yukchon' who has the same genes as Do Bong Soon (Park Bo Young), and his mother and grandmother are going to unfold.
Lee Yoo Mi takes on the role of Gangnam Soon, the main character, and is directed by Kim Jeong Sik, producer of the popular TV show 'Drunk City Women' last year.
As the previous work, 'Strong Woman Do Bong-soon' recorded the highest viewership rating of 9.7% (based on Nielsen Korea), the highest rating for a JTBC drama at the time, attention is also being paid to its sequel.
When the news of Lee Yoo Mi's casting came out, netizens cheered and responded enthusiastically.
Netizens commented on the online community 'The Coo', "Huh, what's the world view", "Huh Lee Yoo-mi looks fun", "Lee Yu-mi suits her so well", "I'm looking forward to her acting well", "I'm looking forward to coming out with a Park Bo-young cameo", "Heh, you're really good", "So It suits you well," and so on .
Meanwhile, Lee Yoo Mi, born in 1994, was recognized for her acting skills through films such as 'Park Hwa-young' and 'Adults don't know'.
Afterwards, she received great love for his impressive performances in the movie 'Host', the drama 'Squid Game', and 'All Of Us Are Dead'.
BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power
BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.
Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.
Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.
Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.
According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."
Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.
In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.
Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.
But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.
In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.
Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.
His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.
From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.