IVE has reached No. 1 on YouTube's worldwide music video trending chart with their new song Looks Can Kill, gaining international attention ahead of their upcoming mini album release.
On October 19, IVE released the music video for Looks Can Kill, the title track from their upcoming mini album of the same name. Shortly after its release, the video climbed to No. 1 on YouTube's Music Video Trending Worldwide chart.
The music video also reached No. 1 in six countries and regions, including South Korea, Japan, the United Kingdom, France, Canada, and Brazil.
Its popularity extended to several other major music markets, entering the top 10 in 18 countries and regions, including the United States, Germany, and Australia.
As of 9 AM KST on October 20, Looks Can Kill had appeared on YouTube trending charts in 34 countries and regions, showing strong international interest in IVE's latest release.
The achievement marks an impressive start for IVE members An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo as they introduce a new musical concept.
The Looks Can Kill music video takes inspiration from superhero films, featuring dramatic visual effects, cinematic scenes, and performances that present the members as powerful female heroes.
The video moves between scenes of IVE acting as superheroes and moments that portray them as heroes themselves, highlighting the group's new Girl Hero concept.
Following its release, viewers shared positive reactions to the music video, particularly its visuals, styling, vocals, and choreography.
Some comments included, "Every scene is powerful, just like the title Looks Can Kill," and "Iconic. Everything from the vocals to the outfits and performances is perfect."
Musically, Looks Can Kill is an electronic dance pop song featuring strong bass, energetic drums, and synthesizer sounds.
The track continues IVE's familiar message of self-confidence and independence while introducing a more powerful musical style.
The group's upcoming mini album, Looks Can Kill, is scheduled for release on October 26.
The project introduces Girl Hero as another identity in IVE's evolving concept, following their earlier themes inspired by Cupid and magical girls.
Through the new release, IVE aims to expand its storytelling while maintaining the confident image that has become part of the group's musical identity.
With the Looks Can Kill music video already topping YouTube's worldwide trending chart and appearing in 34 countries and regions, IVE has built strong momentum ahead of the full album's release on October 26.
