BTS’s Jungkook is once again showing his powerful influence in the fashion world.
Calvin Klein recently restocked items from its “Jungkook for Calvin Klein” collaboration collection on its official Japanese website on June 30, Korea time.
However, the restocked items quickly sold out again, proving the strong demand for the collection.
The collection had already sold out once on Calvin Klein’s Japanese website. In Korea, most items also sold out, and the second restock reportedly disappeared quickly as well.
Calvin Klein websites in the United States, Poland, Australia, and Italy also sold out all items from the collection.
In China, the most expensive leather jacket worn by Jungkook in the campaign photos became a hot item, with all sizes selling out in just 1 minute on Calvin Klein’s Chinese website.
PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger, also highlighted the collection’s success on its official website.
The company described “Jungkook for Calvin Klein” as “the most successful collaboration in the brand’s history,” saying it created “unprecedented global demand and huge engagement.”
PVH also shared that the collection quickly sold out in every region. In Asia, almost all products sold out on China’s Tmall, while capsule collection items also continued to sell out through official online stores in North America and Europe, the Middle East, and Africa.
Fashion outlet No Manners Magazine also reported that the collaboration reached 3.4 million dollars in media impact value within 48 hours of its official announcement. A short Calvin Klein Instagram video of Jungkook drawing the collaboration logo also reportedly generated 908,000 dollars in media impact value.
“Jungkook for Calvin Klein” is especially meaningful because Jungkook took part not only in the creative direction but also in the overall design process, making the collection a major moment for both fans and the fashion industry.
