BTS topped the June 2026 boy group brand reputation rankings.
The Korea Corporate Reputation Research Institute analyzed 63,488,800 pieces of boy group brand data from May 13 to June 13. This was a 9.65% increase compared to the 57,899,924 pieces of data analyzed in May.
BTS ranked No. 1 with a total brand reputation index of 10,065,171. The group recorded a participation index of 128,369, a media index of 1,613,665, a communication index of 3,343,322, and a community index of 4,979,816. However, BTS’s total score dropped by 3.48% compared to May.
CORTIS took No. 2 with a brand reputation index of 7,775,626, showing a huge 147.44% increase from the previous month. SEVENTEEN ranked No. 3 with 4,430,925, down 4.55% from May.
The institute’s director Koo Chang Hwan said BTS ranked first in the June 2026 big data analysis for boy group brand reputation. He explained that the overall boy group brand category increased by 9.65% compared to May. In the detailed analysis, brand consumption rose by 18.06%, brand communication rose by 17.56%, and brand spread rose by 11.71%, while brand issue fell by 4.68%.
For BTS, the top related link terms were “release,” “together,” and “record.” The top keywords were “world tour,” “ARMY,” and “Busan concert.” BTS also recorded a positive reaction ratio of 92.98%.
The Top 30 for June were BTS, CORTIS, SEVENTEEN, Stray Kids, BIGBANG, SHINee, EXO, Wanna One, ZEROBASEONE, TWS, ENHYPEN, NCT, Super Junior, RIIZE, IDID, BTOB, MONSTA X, ATEEZ, WINNER, TVXQ, INFINITE, 2PM, Highlight, XLOV, BOYNEXTDOOR, ALPHA DRIVE ONE, KickFlip, Tomorrow X Together, VIXX, and B1A4.
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