The latest big data analysis for March 2026 advertisement model brand reputation rankings has been released, with BTS taking the No. 1 spot, followed by BLACKPINK in second place and Lim Young Woong in third.
According to the Korea Corporate Reputation Research Institute, a total of 40,956,804 pieces of advertisement model brand big data were analyzed from February 5 to March 5, 2026.
The analysis measured brand reputation using indicators such as participation, media coverage, communication, and community engagement. Compared to 35,152,936 data points in February, the total volume increased by 16.51%.
- BTS (RM, Jin, Suga, J Hope, Jimin, V, Jungkook)
- BLACKPINK (Jisoo, Jennie, Rosé, Lisa)
- Lim Young Woong
- Son Heung Min
- IVE (Ahn Yujin, Gaeul, Rei, Jang Won Young, Liz, Leeseo)
BTS recorded a brand reputation index of 2,876,385, showing a strong 80.90% increase compared to their February score of 1,590,057.
BLACKPINK ranked second with a brand reputation index of 2,017,427, marking a 99.72% rise from the previous month.
Lim Young Woong placed third with a brand reputation index of 1,915,982, reflecting a 50.56% increase compared to February.
Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute stated that BTS ranked No. 1 in the March 2026 advertisement model brand reputation rankings, noting that the overall big data for the category increased by 16.51% compared to February. The analysis also showed increases in brand consumption (33.53%), brand issues (9.92%), brand communication (15.40%), and brand diffusion (14.94%).
Keyword analysis related to the BTS advertisement brand showed strong associations with terms such as “collaborate,” “perform,” and “high interest,” while related keywords included “Arirang,” “Gwanghwamun,” and “Gyeongbokgung.” The analysis also recorded a positive sentiment ratio of 91.90% for the group.
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