V of BTS is drawing attention once again for his flawless visuals and natural boyfriend style in a new campaign.
Outdoor brand Snow Peak, where V serves as a global ambassador, unveiled new campaign photos and a video under the theme “Nature in daily life with V.”
The second 2026 spring collection highlights outdoor fashion that blends easily into everyday life, focusing on layered spring styling.
V effortlessly completed the layered look, showing a clean and modern vibe that fits both outdoor and casual settings.
The campaign video features a film-like mood, capturing outdoor wear naturally mixed into daily moments. V’s calm presence, deep gaze, and sharp features enhanced the brand’s image.
Under natural light, his balanced proportions and strong visuals stood out, once again proving why he is often praised for his “visual genius” image.
Since V was selected as global ambassador, Snow Peak has seen clear growth in brand awareness and performance. In the fourth quarter of 2025, the company’s sales increased by 16.8 percent year over year, while operating profit rose by 42.6 percent. After appointing V as a model, the brand also expanded offline stores in China through partnerships with local companies.
Notably, sales at the Shanghai Taikoo Li store increased by 70 percent after V joined as an advertising model. On January 6, Snow Peak ranked first in the 2026 Korea First Brand Awards Outdoor China category, an award chosen by Chinese consumers.
Meanwhile, V also connected with fans by sharing peaceful night photos of the Han River, a place he often visits while running. The calm city lights reflected on the water gave fans a sense of comfort, adding to his warm and relatable image.
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