BTS member Jungkook has once again demonstrated his massive global influence, turning newly released fashion items into instant bestsellers.
On the night of the 24th, American fashion brand Calvin Klein unveiled its 2026 Spring (SP26) denim campaign featuring global ambassador Jungkook.
Shortly after the campaign video was released, the “Heritage Classic Nylon Bomber Jacket” worn by Jungkook sold out in all sizes on Calvin Klein’s official U.S. website.
The item was completely sold out in just about three hours, reinforcing his reputation as the “Sold Out King.”
Another item from the campaign, the “90s Denim Trucker Jacket,” also saw its XS size sell out quickly due to high demand.
The campaign video also recorded explosive engagement on Calvin Klein’s official Instagram account. Within three hours, it surpassed 1.6 million likes and 10.6 million views. The numbers continued to rise rapidly, reaching 14.6 million views in seven hours, 19.7 million views in 15 hours, and 20 million views in just 17 hours.
On social media platform X, the keyword “JUNGKOOKxCALVINKLEIN” ranked No. 1 on U.S. real-time trends, showing strong online buzz.
This is not the first time Jungkook’s influence has led to sold-out products. The white T-shirt he wore in the teaser video “Do you have your Calvins on?” previously sold out on the brand’s U.S. website. In the 2024 Spring (SP24) campaign, items he wore, including the “Woven Tab Boxy Fit Tech Short Sleeve Shirt” and the “Denim Windbreaker,” sold out in all sizes on Calvin Klein’s Japan website, with multiple sizes also selling out across official websites in several countries.
According to data from the New York Stock Exchange, after Jungkook was appointed as a Calvin Klein ambassador, PVH Corp., the parent company of Calvin Klein, saw its stock rise approximately 20 percent compared to the previous day.
Following the release of the 2024 Spring campaign, the stock reached its highest level in five years.
With sold-out products, record-breaking engagement, and noticeable market impact, Jungkook once again proves the powerful global reach of his brand influence.
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