The February 2026 Idol Individual Brand Reputation rankings are out, and BTS Jimin has claimed the No. 1 spot once again.
According to the Korea Corporate Reputation Research Institute, BTS Jimin ranked first, followed by BTS Jungkook in second place and BLACKPINK Jennie in third.
The results are based on big data collected from January 24 to February 24, 2026, analyzing 159,195,639 pieces of data from 1,730 idol individuals. This marks a 0.73% decrease compared to January’s total data.
The brand reputation index measures consumer participation, media coverage, communication, and community activity. It reflects online interest, engagement, and overall public response toward each idol.
BTS Jimin recorded a brand reputation index of 6,804,336. However, this is a 22.51% decrease from his January score of 8,780,962. In the analysis, keywords such as “romantic,” “break through,” and “record” ranked highly in link analysis.
In keyword analysis, “ARMY,” “Who,” and “Like Crazy” were among the most associated terms. His positive ratio reached 92.27%, showing strong favorable public sentiment.
BTS Jungkook came in second with a brand reputation index of 6,499,968, marking a 15.09% decrease from January. BLACKPINK Jennie followed closely in third place with 6,416,329, reflecting a 19.92% decrease compared to the previous month.
IVE Jang Wonyoung ranked fourth with a score of 6,209,151, down 19.00%, while BTS Jin placed fifth with 5,881,552, showing a 3.47% increase from January, making him the only Top 5 idol to see a rise in score this month.
Director Koo Chang Hwan stated that overall idol brand big data decreased by 0.73% compared to January.
He added that brand consumption dropped by 6.98%, brand issues by 0.82%, brand communication by 0.22%, and brand spread by 0.30%.
The full Top 30 and Top 100 rankings were also released, highlighting strong competition among leading idol group members across the industry.
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