The February 2026 singer brand reputation rankings are out, and BTS has once again claimed the top spot. IVE followed in second place, while Lim Young Woong ranked third, showing strong performance in overall brand power.
According to the Korea Corporate Reputation Research Institute, 105,145,096 pieces of singer brand big data were analyzed from January 21 to February 21, 2026. This marks a 9.66% decrease compared to January’s data volume. The rankings are based on consumer participation, media coverage, communication, and community activity.
BTS (RM, Jin, Suga, J Hope, Jimin, V, Jungkook) recorded a total brand reputation index of 8,422,232. This is a 13.67% increase from January’s 7,409,314, showing continued growth and strong public attention.
IVE (Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Leeseo) ranked second with a total index of 6,096,284. The group saw a sharp 31.18% increase compared to January, marking one of the biggest rises among top artists.
Lim Young Woong placed third with a brand reputation index of 5,208,685. While this reflects a slight 0.44% decrease from the previous month, he maintained his position in the top three thanks to steady participation and media scores.
BLACKPINK ranked fourth with 3,599,297 points, while Hwasa came in fifth with 3,356,159 points.
Director Koo Chang Hwan stated that BTS ranked first in the February analysis and noted that overall singer brand data decreased by 9.66% compared to January. He explained that brand consumption, issues, communication, and spread all showed declines, but BTS maintained strong overall performance.
With BTS holding the No. 1 position, IVE showing significant growth, and Lim Young Woong maintaining solid rankings, the February results highlight the continued competition and influence among top K pop artists.
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