BTS member Jin has once again proven why he is known as the ‘Sold-Out King.’
On February 14, Jin shared a post on Weverse with the caption “Leaving work~~” and a photo that quickly caught fans’ attention. In the mirror selfie taken with a Samsung Galaxy Flip, Jin’s black hair, well-shaped eyebrows, large eyes, sharp nose, and slim jawline highlighted his striking visuals.
In the photo, Jin wore a jacket and carried a bag from A Lo (ALO), a brand for which he is a global ambassador. The Gucci keyring (GUCCI) attached to his bag also grabbed attention immediately.
Jin is a global ambassador for Gucci, and the keyring he used features a cat illustration in a star-shaped design, created in collaboration with Japanese artist Higuchi Yuko (Yuko Higuchi).
The Japan-limited item comes in green and purple, and the green version worn by Jin sold out instantly after the photo was posted.
Fans on Yahoo Japan’s real-time search and social media reacted with comments like “So cute” and “Sold out,” making the item a trending topic.
Jin has earned the nickname ‘Sold-Out King’ because products he wears, uses, or even eats often sell out quickly. He is a global ambassador or model for brands including Gucci (GUCCI), A Lo (ALO), Fred (FRED), Dolby (Dolby), Laneige (Laneige), Ottogi Jin Ramen, Dongwon F & B Tuna, and Lucido-L (LUCIDO-L).
This consistent impact shows his influence as one of the world’s top global stars and advertising kings.
His influence has tangible results. Reports show that exports of Dongwon F & B Tuna to the U.S., where Jin is the global model, rose by about 30% compared to last year.
Other products like HMR, pet food, and beverages also grew steadily, bringing overall exports up more than 15% year-on-year.
Dongwon Industries reported provisional sales of 9.5837 trillion won last year, an increase of 7.2% from the previous year.
Fans continue to watch Jin’s every move, knowing that anything he touches can become the next sold-out hit.
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