IVE has officially taken the top spot in the December 2025 Advertising Model Brand Reputation Rankings, beating out global stars BTS and superstar Lim Young Woong.
According to the Korea Corporate Reputation Research Institute, IVE claimed 1st place, BTS took 2nd place, and Lim Young Woong landed in 3rd place after analyzing more than 30 million pieces of big data collected from November 3 to December 3.
Researchers shared that the overall data volume grew by 17.17%, showing a strong rise in public interest toward advertising models this month.
Group members Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Lee Seo helped IVE record a total brand reputation index of 2,010,136, marking a huge 141.89% increase from last month.
In the analysis, positive words linked to IVE included “positive,” “lucky,” and “attractive,” while top related keywords were “Pepsi,” “Papa Johns,” and “Woori Bank.” Their positive reaction rate reached a high 93.07%.
BTS (RM, Jin, Suga, J Hope, Jimin, V, Jungkook) kept powerful momentum with a brand reputation index of 1,862,748, up 63.81% from November.
Despite not grabbing the top spot, their communication and community scores remained some of the highest in the entire ranking.
Trot star Lim Young Woong secured third place with a total index of 1,643,289, showing an 18.58% rise from the previous month.
The Top 5 also included:
Son Heung Min
BLACKPINK (Jisoo, Jennie, Rosé, Lisa)
Other names in the Top 30 included Byeon Woo Seok, Uhm Tae Goo, Park Jung Min, Yoo Jae Suk, Yoon A, Lee Byung Hun, Faker, ILLIT, Lee Jun Ho, Kim Yoo Jung, Gong Yoo, Seventeen, LE SSERAFIM, and more.
The institute explained that brand consumption, communication, and spread all grew sharply this month, proving how strongly advertising models influence consumer behavior.
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