Actor Lee Chae Min has officially taken over the drama world, rising to the No. 1 spot in the October 2025 Drama Actor Brand Reputation Rankings, surpassing veteran stars Song Seung Heon and Lee Young Ae.
According to the Korea Corporate Reputation Research Institute, Lee Chae Min claimed the top spot with a brand reputation index of 8,217,657, after analyzing over 101 million data points between September 7 and October 7.
His name saw a sharp rise thanks to his massive popularity from the hit drama “Bon Appétit, Your Majesty.”
In the series, Lee Chae Min gained explosive attention for his romantic chemistry with YoonA, and his emotional portrayal of Lee Heon earned him widespread praise from both fans and critics.
Many viewers described him as an “irreplaceable actor” and commended his “passionate and versatile acting.”
Research director Koo Chang Hwan shared, “Lee Chae Min ranked first in October’s drama actor brand reputation analysis. Keywords such as ‘Bon Appétit, Your Majesty’, ‘Lee Heon,’ and ‘irreplaceable actor’ were most mentioned, and the positivity ratio reached 93.75%.”
Following Lee Chae Min on the list were Song Seung Heon at No. 2 and Lee Young Ae at No. 3, proving that the rising actor’s influence is growing rapidly.
With his career momentum and undeniable chemistry with YoonA, fans believe Lee Chae Min’s rise to the top is only the beginning of his new leading-man era.
Source: [1]
