BTS V is once again showing his incredible brand power as COMPOSE Coffee revealed explosive growth in app subscribers since choosing him as their model.
V was announced as the brand’s face in December 2023, just after his military enlistment, with commercials filmed in advance.
Since then, the COMPOSE Coffee app has skyrocketed to 17,589,812 subscribers, meaning about one in three Koreans is now signed up.
The app has gained over 8.3 million new users since V joined, a clear sign of the strong “V effect.”
COMPOSE Coffee also reported that his campaign boosted Gen Z female customers and increased repeat visits, proving how his influence translates directly into brand loyalty.
The brand’s latest ad featuring V, titled “Coffee as coffee should be”, along with the special menu “V COMPOSED,” has already surpassed 50 million views online, striking a chord with fans.
Meanwhile, COMPOSE Coffee also celebrated the opening of its 3,000th store nationwide, further cementing its brand power alongside V’s unmatched influence.
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