Actor Byeon Woo Seok has officially taken the No.1 spot in the August 2025 advertising model brand reputation rankings, pushing BTS and Lim Young Woong to 2nd and 3rd place.
The Korea Corporate Reputation Research Institute revealed the latest rankings based on big data collected from July 7 to August 7, 2025. The analysis looked into how much attention advertising models received across four areas — participation, media coverage, communication, and community engagement. In total, 24,136,784 pieces of data were reviewed, showing a 29.60% drop compared to July.
This ranking reflects how popular each advertising model is with the public and how much they influence brands and consumer behavior.
Byeon Woo Seok’s brand reputation score for August was 1,779,765, making him the top advertising model for the month. While this was a 4.02% drop compared to his score in July (1,854,290), it was still strong enough to place him above global superstars BTS.
According to the institute’s director Koo Chang Hwan, Byeon Woo Seok’s most connected keywords were “transform,” “film,” and “donate.” He also gained attention for trending terms like “Solo Leveling,” “wolf cut,” and “Byeon Woo Seok card.” The report highlighted that 92.64% of the public response toward his brand image was positive.
BTS drops to 2nd place
Global group BTS (RM, Jin, SUGA, J-Hope, Jimin, V, Jungkook) took second place with a brand score of 1,686,305, which is a major 49.99% drop from July’s 3,371,870. Even with the drop, BTS remained highly influential in media and community engagement.
Lim Young Woong stays strong at 3rd
Trot singer Lim Young Woong kept his place among the top 3 with a score of 1,593,895, though this was down 18.32% from his previous score in July.
Top 5 advertising models for August 2025:
- Byeon Woo Seok — 1,779,765
- BTS — 1,686,305
- Lim Young Woong — 1,593,895
- Son Heung Min — 1,186,630
- Cha Eun Woo — 1,014,037
Cha Eun Woo saw an 18.59% rise from July, making a strong comeback into the top 5.
The Top 30 advertising model brand rankings for August 2025 also include:
BLACKPINK, PSY, Choo Young Woo, Gong Yoo, Yoo Jae Suk, IVE, Park Bo Gum, RIIZE, Lee Byung Hun, Park Bo Young, Jun Hyun Moo, SEVENTEEN, Ma Dong Seok, Young Tak, Lee Chan Won, TWICE, Park Na Rae, Faker, Kim Yuna, Park Eun Bin, Choo Sung Hoon, Kim Jong Kook, Lee Jun Hyuk, Kim Hye Soo, and Red Velvet.
The full list also featured big names like Kang Daniel, Jo Jung Suk, Lee Jung Jae, Son Suk Ku, Kim Go Eun, Park Seo Joon, LE SSERAFIM, and more.
Director Koo Chang Hwan summarized the overall trend by saying:
“The amount of big data used for this month’s analysis dropped by almost 30% compared to July. Brand consumption, communication, and media coverage also showed noticeable decreases.”
Still, the rankings prove that Byeon Woo Seok’s popularity is continuing to grow, even as other big stars saw their scores fall.
Source (1)
