BTS’s Jin is once again proving his unstoppable star power — this time by making the world crave Korean ramen!
A new economic report revealed that global searches for Korean food brands, especially ramen, have hit record highs. And leading the charge? None other than Jin himself and the hit animated Netflix series K-Pop Demon Hunters.
Among trending search terms, Jin Ramen stood out the most. According to analysts, the massive interest came after Jin’s solo activities overseas. During his U.S. tour, Ottogi handed out free Jin Ramen at concert venues, and the brand’s global Instagram even posted fun Reels with fan questions about Jin. The result? A major spike in global searches and sales.
When the show’s host asked if Jin was also tied to other food brands like Dongwon Tuna, the analyst confirmed Jin’s unmatched brand power. Not only is he one of the most in-demand idols in advertising, but his recent modeling deal with Dongwon Tuna also made waves online — causing yet another surge in search volume. Dongwon Industries is now planning even bigger global marketing strategies, and working with Jin is seen as a powerful start.
The rise in K-ramen searches didn’t stop there. The Netflix animation K-Pop Demon Hunters also featured Korean instant noodles as a key prop. Around the same time, popular K-ramen brands like Jin Ramen and Shin Ramen saw massive increases in global interest.
This isn't the first time Jin has had this kind of impact. Back in 2022, when he first became the face of Jin Ramen, Ottogi reported its highest-ever ramen export numbers. Industry insiders say Korean ramen exports began booming after the 2020 film Parasite, but Jin’s influence pushed it even further.
Known as the Sold-Out King, Jin has a long history of causing everything he wears, eats, or endorses to sell out — from clothes and food to even luxury jewelry. After completing his military service, Jin became the global ambassador for French jewelry brand Fred, and a necklace he wore priced at over 130 million KRW (around $100,000 USD) quickly sold out.
With endorsements from global brands like GUCCI, Fred, Alo, Laneige, Dolby, Ottogi, and Dongwon Tuna, Jin continues to dominate every field — proving he's not just Worldwide Handsome, but a true worldwide marketing powerhouse.
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