G-Dragon has done it again — this time, not with music, but with his own highball drink line!
On July 31, liquor brand Burooguro shared some exciting news: more than 10 million cans of Peaceminusone Highball have already been sold since its release on April 30.
G-Dragon personally helped design the drink, which reflects the unique world of his brand Peaceminusone. And the demand? Insane.
The first batch of 880,000 cans sold out in just three days, causing a shopping craze known as an “open run,” where fans literally lined up as stores opened just to grab one.
On May 27, a new flavor called Peaceminusone Red Highball dropped to celebrate “Space Exploration Day.” Tourists and fans in Korea rushed to get their hands on it.
Then on July 16, the Peaceminusone Daisy Highball was released, featuring a daisy design drawn by G-Dragon himself. It didn’t even take a day — it sold out just three hours after online pre-orders began!
Burooguro said this is the best sales result they’ve ever had. They’re also seeing massive international demand. After selling out in Taiwan and Hong Kong, it’s now flying off shelves in Japan too. They plan to ship tens of millions of cans to over 20 countries by the end of 2025. In fact, global sales could even beat Korean sales this year.
And of course, G-Dragon made sure the launch was unforgettable. At the official party “The SIGNAL” on June 13, he arrived in none other than a Cybertruck, making headlines everywhere. Even Elon Musk reposted the moment on X (formerly Twitter)!
To top it off, the brand even flew an airship over Yeouido in Seoul — turning heads and showing just how powerful G-Dragon’s brand really is.
Fans are now calling him the “10 million sold-out man,” and honestly, it’s easy to see why.
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