tvN’s Bogum Magical is continuing its strong run, once again proving its popularity with viewers and holding the top spot in its time slot for four weeks in a row in the key target demographic.
According to Nielsen Korea, the March 13 broadcast recorded 3.6% average nationwide household ratings and a peak of 4.5%. In the Seoul metropolitan area, the show also posted 3.6% average and a peak of 4.7%, ranking No. 1 in its time slot among cable and general programming channels.
Even more notably, Bogum Magical continued its impressive streak in tvN’s core 20 to 49 viewer demographic. The show earned 1.7% average nationwide with a peak of 2.2%, while the Seoul area recorded 1.6% average and a peak of 2.4%. With those numbers, the program ranked No. 1 in its time slot across all channels, including public broadcast networks, for four consecutive weeks. The figures are based on Nielsen Korea paid platform data that combines cable, IPTV, and satellite.
The latest episode also gave viewers plenty of warm and entertaining moments, including Park Bo Gum, Lee Sang Yi, and Kwak Dong Yeon making new memories in and out of the barbershop. Special appearances from Rain and Chef Yoon Nam No added even more fun to the broadcast, helping keep the show’s upbeat momentum going.
One of the standout moments came when Park Bo Gum carefully gave a haircut to a young regular customer who had never been to a barbershop before. His calm and professional handling of the haircut drew praise, while the child later gave handmade gifts to the trio, creating one of the episode’s most touching scenes.
The show also featured a large scale meal prepared by Rain, who brought 35 kilograms of beef ribs for a memorable meat party, along with a surprise visit from Chef Yoon Nam No, who won over village residents and later treated the cast to a hearty dinner.
To close the episode, Park Bo Gum was shown continuing to practice haircuts even on his day off, highlighting the dedication that has become one of the show’s most talked about charms.
With strong ratings, steady buzz, and four straight weeks at No. 1 in the target demo, Bogum Magical is clearly holding its place as one of tvN’s most consistent Friday night hits right now.
Bogum Magical airs every Friday at 8:35 PM KST.
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