IVE’s rising star Jang Wonyoung has been named the new model for Better (BETTER), a popular personal health care brand by Dong Wha Pharmaceutical.
On May 15, Better dropped a fresh ad campaign video starring Jang Wonyoung, officially announcing her as their newest face.
In the campaign, Jang Wonyoung introduces three main products — Better Tension, Better Rest, and Better Asabi — showing how each fits into everyday life.
The ad’s message, “Just choosing the right color can change your day,” encourages people to find the health care product that suits their needs best, all while keeping it fun and simple.
A company rep said, “Better offers tasty and healthy ways to handle common health worries. With the slogan ‘Tastes Good, Healthier Better,’ Jang Wonyoung will help us connect with more customers and share what makes our brand special.”
Jang Wonyoung, often called the “ad queen,” is loved by fans of all ages. She models for many brands in beauty, fashion, food, and finance. Adding Better to her lineup shows her growing power as a top influencer.
Meanwhile, IVE recently won the Most Influential Female Idol award at the 2025 Brand Customer Loyalty Awards, proving their strong position as one of the leading 4th generation girl groups and a true icon for the MZ generation.
Source: [1]
