• TWICE's Nayeon Hits Huge Milestone as Her 'POP!' Performance Video Surpasses 100 Million Views

    TWICE’s Nayeon is making waves in the K-pop world with her successful solo career, and now she’s celebrating a major achievement! Her performance video for the hit track "POP!" has just surpassed an incredible 100 million views on YouTube, adding to her already impressive list of accomplishments.

    The "POP!" performance video, which was released as part of Nayeon’s solo debut mini-album IM NAYEON on June 28, 2022, hit the 100 million view mark on December 19 at around noon. JYP Entertainment took to social media to share their excitement, posting a celebratory image to thank fans for their ongoing love and support.

    This performance video, known for its catchy tune and Nayeon’s bright and lively charm, has captivated fans worldwide. Along with the music video, which has also crossed 200 million views, Nayeon’s solo debut continues to shine.

    But that’s not all! TWICE as a group has now surpassed 100 million views for 24 of their music videos, including hits like "OOH-AHH하게," "SET ME FREE," and their English singles "The Feels" and "MOONLIGHT SUNRISE." With this, they’ve earned the title of the female K-pop group with the most music videos over 100 million views globally.

    Nayeon has also made a mark this year with her second mini album NA, which brought a new side of her to fans. The title track "ABCD" gave a fresh, confident vibe, and the album debuted at No. 7 on the Billboard 200 chart on June 29, 2023. This made it her second consecutive top 10 entry as a solo artist, following IM NAYEON.

    TWICE’s global influence keeps growing, and their accomplishments are not going unnoticed. On December 18, Billboard ranked them 5th in their "Top 10 K-pop Artist Tour Revenue of 2024" list, making them the highest-ranking female K-pop artist. This follows their successful fifth world tour, TWICE 5TH WORLD TOUR 'READY TO BE', which brought unforgettable stadium performances to places like Las Vegas’ Allegiant Stadium and Kanagawa Nissan Stadium.

    Moreover, TWICE’s 14th mini album STRATEGY, released on December 6, ranked 4th on the Billboard 200 chart for the week of December 21, continuing their streak of six consecutive albums in the top 10 since 2021. And if that wasn’t enough, TWICE will also perform at Japan’s prestigious NHK Kohaku Uta Gassen for the fifth time on December 31.

    With Nayeon leading the way with her solo success and TWICE’s global dominance, 2024 is already shaping up to be another unforgettable year for the group!

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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