• Is This the Hottest Season Yet? ‘Single's Inferno 4’ Premieres January 14 – Will the Next DEX Be Born?

    Get ready for the ultimate dating drama! Single's Inferno is back with its fourth season, premiering on January 14, 2024, and it’s going to be hotter than ever!

    Netflix’s smash-hit reality dating show, Single's Inferno, takes contestants to a remote island called “Inferno”, where they can only escape if they form a romantic couple.

    The show has captivated audiences worldwide since its debut in 2021, delivering intense and real dating moments that have kept fans glued to their screens.

    The show’s first season made history by becoming the first Korean variety show to break into Netflix’s global Top 10 TV Shows (Non-English).

    Its popularity only grew from there, with Season 2 staying in the Top 10 for four weeks and Season 3 shaking things up with bold new rules and unexpected twists, dominating the global charts for five weeks.

    Now, the highly anticipated Season 4 promises even more drama, intense romantic battles, and jaw-dropping moments. Director Kim Jae Won shared his excitement, saying, “I’m so grateful for the viewers who have supported us through each season. With Season 4, we’re aiming for 10 seasons to make this the longest-running dating show in Korea!”

    The teaser poster and trailer for the new season are already raising the stakes, promising even more bold moves, intense flirting, and unfiltered emotions.

    The teaser asks, “Love is a brutal survival game,” hinting that the contestants will stop at nothing to claim their ticket to Heaven. This season will feature explosive chemistry, risky skinship, and heart-stopping moments you won’t want to miss!

    With new contestants bringing their bold and charming personalities to the game, Single's Inferno 4 is set to be the hottest season yet. Director Kim Jae Won teased, "The nights in Heaven were especially intense. You'll see how honest, daring, and naturally captivating the contestants are. This season is more than just a dating show – it's an evolution!”

    Mark your calendars! Single's Inferno 4 drops exclusively on Netflix starting January 14, 2024. Are you ready to see who will spark the next big romance?

    Source: [1]

  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

    Source (1)