'A Virtuous Business' Ends on a High, Achieves Highest Ever Ratings
JTBC's A Virtuous Businesshas concluded with its highest-ever ratings.
According to Nielsen Korea, the 12th and final episode of A Virtuous Business, which aired on November 17, recorded a nationwide viewership rating of 8.58%.
This marks an impressive rise from the previous record of 6.035%, set by episode 6, showing a growth of over 2 percentage points.
Set in 1992, during a time when discussions about sex were taboo, A Virtuous Business follows the story of four women, the "Bangpan Sisters", who dive into the world of adult product sales in a rural town.
The series, filled with themes of independence, growth, and friendship, captured the hearts of viewers and ended on a high note.
Lee Jun Young says he felt guilty and cried after acting mean to a grandma in 'Brave Citizen'
Lee Jun Young recently opened up about the emotional toll of playing a villain—and how one powerful scene made him break down in tears behind the scenes.
On the May 1st episode of KBS 2TV’s variety show Problem Child in House, Lee Jun Young appeared alongside co-star Jung Eun Ji to promote their new KBS drama Pump Up the Healthy Love.
During the show, Lee Jun Young was asked about the most unforgettable villain he’s played. He chose his role as Han Su Gang in the film Brave Citizen.
He explained, “It was really tough to film. I had to act like I was leading school violence, and there was even a scene where I bullied a grandmother.”
The hosts were surprised, pointing out how kind and gentle he seems in real life. Lee Jun Young shared how he transforms for such roles.
“I try to act as bad as I can, but sometimes the director says, ‘You still look too nice.’ Then I focus even harder and adjust right away.”
He also revealed that filming one particular scene hit him hard emotionally. “My real grandmother was sick at the time,” he said.
“In one scene, there’s a grandma selling gimbap, and I ad-libbed by stubbing a cigarette out on the gimbap. I was really into character, but after filming, I just broke down. So many thoughts came to me and I started crying.”
Fans praised his dedication to acting but also felt moved by how deeply the role affected him. Lee Jun Young’s honesty gave a raw look at how even fictional roles can hit close to home.
