NCT WISH has been selected as the model for Paris Baguette's holiday season brand campaign!

The popular boy group was picked not just for their star power, but also because their bright and fresh images fit perfectly with the brand's vibe.

NCT WISH is making waves in the music scene, having already surpassed 800,000 pre-orders for their first mini album.

They also topped the domestic album charts on the day of their release, proving they are one of the most exciting rookie groups of 2024.

Paris Baguette believes that NCT WISH can appeal to both Generation Z and Generation X, their main target audience. This is because of the growing trend of "parallel consumption," where retro styles popular with Gen X become trendy among Gen Z.

At the same time, Gen X embraces the fandom culture and digital interests of their kids, creating shared trends across generations.

To celebrate NCT WISH’s message of supporting everyone’s dreams and wishes, Paris Baguette has exciting plans ahead.

They will start with the "The Universe Supports You" campaign aimed at students getting ready for college entrance exams.

Following that, there will be a campaign featuring their famous croissants, along with a "Holiday Advertising Campaign" launching in mid-November.

A representative from Paris Baguette shared, "We chose NCT WISH, the most eye-catching rookie group, to be our model because they can connect with both Generation Z and Generation X. We hope everyone looks forward to the amazing campaigns that Paris Baguette and NCT WISH will create together!"

Source: [1]

At a recent press conference for the new KBS Joy drama Sorry Not Sorry, actress Gong Min Jung made a surprising announcement that caught everyone off guard.

On December 2, during the production event for the romantic comedy, Gong Min Jung revealed, "I am currently pregnant, and childbirth is just around the corner," leaving the audience in shock.

The news was shared after host Oh Hyo Joo mentioned that Gong Min Jung had something special to announce.

Gong Min Jung then took the microphone and surprised everyone, saying, "Just like my character, I am currently pregnant and expecting soon."

She went on to explain, “After announcing my marriage, I found out I was pregnant, and it made choosing new projects a bit tricky. Originally, my character in Sorry Not Sorry wasn’t pregnant, but the production team kindly changed the role for me.”

The actress shared her deep connection to her character, Choi Hana, saying, "I really empathized with her, and adding the pregnancy aspect made me feel like I could truly represent the experiences of a mother. That’s when I decided to join the project."

She ended her announcement by thanking everyone for their support, saying, "Thanks to everyone’s consideration, I’m filming in a stable and enjoyable environment. Although this is a sudden announcement, I hope you’ll see it positively."

Gong Min Jung plays alongside Jeon So Min, who stars as Ji Song Yi in Sorry Not Sorry. The drama follows Ji Song Yi, a single woman facing tough times after a breakup, dealing with a mortgage and balancing multiple jobs.

The drama also stars Jang Hee Ryung, Choi Daniel, and Kim Moo Jin. Sorry Not Sorry premieres on December 5, airing every Thursday at 9 PM.

Source: [1]