LE SSERAFIM is all set to rock the stage at the United States' biggest music festival, the 'Coachella Valley Music and Arts Festival'. And guess what? They're already making waves with massive outdoor ads!

On March 2, Source Music, the group's agency, put up a gigantic billboard in Los Angeles, California, USA. This billboard, a whopping 11m wide and 3.2m tall, features the stunning portraits of the five members alongside the words 'LE SSERAFIM SATURDAYS COACHELLA'.

It's a shout-out to fans that LE SSERAFIM will be lighting up the 'Coachella' stage on two Saturdays (April 13th, April 20th).

The billboard, strategically placed on the roadside from Los Angeles to Palm Springs Market, en route to the 'Coachella' venue in the Indio desert, has been a hit. Fans have been flocking to the site for snaps, creating quite the buzz.

'Coachella', which kicked off in 1999, is one of the U.S.'s top music festivals, drawing over 200,000 spectators each year. LE SSERAFIM has made history by being the quickest Korean act to land a solo gig at the festival post-debut.

Following in the footsteps of BLACKPINK, they're the second K-pop girl group to feature in the official 'Coachella' lineup, a testament to their soaring global popularity.

With their third mini album 'Easy' riding high on the charts, both the title track and other songs are fan favorites. Their 'Coachella' performance is set to catapult them to even greater heights.

In other news, Spotify, the world's leading music streaming platform, announced on April 5th that the songs 'Smart' and 'Easy' from LE SSERAFIM's third mini album have secured the 119th and 173rd spots respectively on the Weekly Top Songs Global chart. This marks their sixth week of double charting success.

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Lee Jun Young recently opened up about the emotional toll of playing a villain—and how one powerful scene made him break down in tears behind the scenes.

On the May 1st episode of KBS 2TV’s variety show Problem Child in House, Lee Jun Young appeared alongside co-star Jung Eun Ji to promote their new KBS drama Pump Up the Healthy Love.

During the show, Lee Jun Young was asked about the most unforgettable villain he’s played. He chose his role as Han Su Gang in the film Brave Citizen.

He explained, “It was really tough to film. I had to act like I was leading school violence, and there was even a scene where I bullied a grandmother.”

The hosts were surprised, pointing out how kind and gentle he seems in real life. Lee Jun Young shared how he transforms for such roles.

“I try to act as bad as I can, but sometimes the director says, ‘You still look too nice.’ Then I focus even harder and adjust right away.”

He also revealed that filming one particular scene hit him hard emotionally. “My real grandmother was sick at the time,” he said.

“In one scene, there’s a grandma selling gimbap, and I ad-libbed by stubbing a cigarette out on the gimbap. I was really into character, but after filming, I just broke down. So many thoughts came to me and I started crying.”

Fans praised his dedication to acting but also felt moved by how deeply the role affected him. Lee Jun Young’s honesty gave a raw look at how even fictional roles can hit close to home.

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