BTS's V boosts demand for Peruvian poncho that reportedly went unsold for nearly a year

BTS member V is once again drawing attention for his influence on shopping trends after a traditional Peruvian poncho he wore during the group's *Arirang* world tour reportedly became a popular item among fans.

During BTS's concert in Peru, the members wore traditional ponchos, with V's particular choice attracting interest after the performance.

According to a report by Peruvian broadcaster Latina Television, the poncho V selected had reportedly remained unsold at a local shop for nearly a year before the singer wore it.

In an interview with the broadcaster, the shop owner shared the unexpected change in demand.

*"The poncho V wore had been sitting unsold for almost a year. It was almost as if it had been waiting for V to come and wear it himself,"* the seller said.

The shop owner explained that V personally selected the poncho's color through a video call before the concert.

Following his appearance in the traditional garment, the shop reportedly received growing interest and purchase inquiries from fans, while the poncho worn by V was later sold to a fan.

The seller also revealed that producing the ponchos takes considerable time because each piece is handmade.

According to the shop owner, completing even one poncho in a day can be difficult, making it challenging to meet sudden increases in demand.

V's influence was reportedly visible elsewhere during the South American leg of BTS's *Arirang* world tour.

A T-shirt he wore during the soundcheck in Peru also reportedly sold out.

Meanwhile, in Chile, a wine featured in a photo V posted on Instagram reportedly sold out through official domestic and international retailers within two hours. The Korean distributor later announced that restocking was expected after approximately two months.

A similar reaction was reported during BTS's concert in Mexico in May, when fans visited a local food stall after V was seen eating a Mexican-style corn dog known as a banderilla.

According to local media reports, the food attracted increased attention following his visit, and the shop later named the item he ate *TAELICIOUS*.

While the reported incidents involved different products, the renewed interest in the Peruvian poncho stands out because the handmade garment had reportedly attracted little demand for nearly a year.

V's appearance wearing the traditional clothing has now brought new attention to the local seller and the craftsmanship behind the poncho.