WINNER’s Lee Seung Hoon is gaining attention for expanding his activities beyond music and taking on a new challenge as a businessman.
The singer has been actively promoting products through a shopping platform that he operates. His content includes ASMR videos featuring pollock roe seaweed, visits to towel factories, and tests of practical items such as sun umbrellas and portable fans.
Lee Seung Hoon has also shown that he is directly involved in the business. Rather than only advertising products, he visits production sites, examines how items are made, and checks their quality before selling them.
He has continued to expand the platform by releasing limited edition products in collaboration with different brands.
Online users have shared mixed reactions to his new direction. Some said, “I hope he does more activities as a singer,” while others noted that Lee Seung Hoon had often spoken about wanting to start a business.
Supportive fans commented, “It is good to see him working hard personally,” and “His willingness to keep trying new things is impressive.”
Although his business activities have received growing attention, Lee Seung Hoon remains active in music. He recently performed at university festivals alongside fellow WINNER members Kang Seung Yoon and Kim Jin Woo.
His latest activities show that he is continuing his career as a performer while exploring new opportunities as an entrepreneur.
