Go Youn Jung has been chosen as the official model for athleisure brand XEXYMIX.
On June 4, XEXYMIX announced that the actress was selected because her refined image and healthy lifestyle matched the brand’s focus on athleisure and wellness.
The brand also introduced its new campaign, “XEXYMIX: UNDEFINE,” which carries the message, “Do not define me in just one way.”
The campaign highlights Go Youn Jung as someone who continues to take on new challenges without being limited to one image.
A representative from XEXYMIX shared, “Together with actress Go Youn Jung, we plan to promote the brand’s value to consumers in Korea and overseas and strengthen our competitiveness in the global market.”
Go Youn Jung recently received praise for her performance in the JTBC drama “Everyone Is Fighting Their Own Worthlessness,” where she portrayed a character’s growth and emotional changes.
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