BTS V is once again showing his incredible global influence as his merchandise becomes the most popular among fans ahead of the group’s full comeback.
BTS is set to release ARIRANG on March 20 at 1 PM, followed by BTS Comeback Live: ARIRANG at Gwanghwamun Square on March 21, which will be streamed live worldwide on Netflix.
As the comeback approaches, second-hand trading platforms have seen a major surge in BTS-related items. Fans are eagerly buying photo cards, slogans, and cheering tools, with V’s merchandise leading in popularity, especially among international fans.
According to Bungae Jangter, overseas fans, particularly from Europe including the UK, Spain, and Austria, have been searching for and buying V’s merchandise the most. The platform said this reflects the strong power, loyalty, and global demand of his fandom.
The scale of V’s fandom is clear from his military service period. Using the military app Gundoli, V received 4.67 million support letters, ranking first with a 1.87 million letter lead over the next member.
Since BTS’s comeback was officially confirmed in January, Bungae Jangter reported a 22.3% increase in BTS-related products compared to the same time last year.
Listings jumped 35% from the previous month, and platform users rose 61.5%. After the full album release date was announced on January 15, keyword searches spiked nearly 20 times, driving even more merchandise activity.
V’s items, especially photo cards, have remained consistently popular since his debut. Fans often go to great lengths to collect them, and his photo cards have set record prices on eBay in the U.S. and top prices on Japanese sales platforms.
With his merchandise leading the charts and his fandom showing unmatched support, V proves once again why he is one of the most powerful figures in K-pop today.
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