Actor Lee Je Hoon has once again proven his strong public influence by ranking No. 1 in the January 2026 drama actor brand reputation rankings, even after Taxi Driver 3 concluded.
According to data released by the Korea Corporate Reputation Research Institute, Lee Je Hoon took first place, followed by Jang Ki Yong at No. 2 and Park Seo Joon at No. 3.
The rankings were based on big data collected from 100 drama actors who appeared in shows aired between December 14, 2025 and January 14, 2026.
Lee Je Hoon recorded a brand reputation index of 4,384,492, placing him firmly at the top. His score reflected strong results across participation, media exposure, communication, and community activity, showing continued public interest and positive response. In fact, his positive rating reached 93.01%, highlighting his strong image among viewers.
Jang Ki Yong followed with a brand reputation index of 3,214,411, while Park Seo Joon ranked third with 2,225,043. Rounding out the Top 5 were Pyo Ye Jin at No. 4 and Jung Kyung Ho at No. 5, both showing solid presence in January’s rankings.
Despite an overall 15.71% decrease in total drama actor brand data compared to December, Lee Je Hoon’s ability to hold onto the No. 1 spot shows his lasting popularity and strong brand power in the drama scene.
Fans and industry watchers are now paying close attention to how long he can maintain his lead in the months ahead.
Source: [1]
