BTS member J-Hope is drawing major attention after reports claimed he may be appointed as Nike’s global ambassador in 2026, sparking excitement among fans worldwide.
According to Sure Magazine, J-Hope is expected to be named Nike’s next global ambassador next year.
The report added that Nike is preparing a special campaign inspired by the title of his solo mini album, “Hope on the Street”, which quickly fueled talk of a possible branded collection.
While there has been no official confirmation from either Nike or HYBE, speculation grew after fans noticed that Nike’s marketing team recently began following J-Hope’s official Instagram account. This small detail was enough to send social media into a frenzy.
Fans shared excited reactions online, with comments like, “He really deserves the name ‘King Hope,’” and others wondering if J-Hope shoes or a full Hobi collection could be released.
Many also pointed out the timing, noting that the news surfaced just ahead of BTS’s anticipated group activities.
Some fans believe J-Hope’s frequent appearances in Nike outfits at public events may have been an early sign of the partnership.
If confirmed, this would mark J-Hope’s second global ambassador role. He previously made headlines in February 2023 when he became a Louis Vuitton house ambassador, becoming the first BTS member to sign a solo deal with a luxury fashion brand.
For now, fans continue to wait for official statements, while excitement grows over the possibility of J-Hope officially joining Nike as a global ambassador.
Source: [1]
