
BTS member Jungkook has been officially announced as the new global ambassador for luxury brand Chanel Beauty. The announcement came on December 11, with Chanel saying, “Jungkook has been appointed as the new global ambassador for Chanel Beauty.”
Chanel praised Jungkook as “an artist representing the global music scene” and said, “He has gained worldwide recognition for his powerful performances, unique artistry, and influence across generations. Through his solo activities, he has reached the top of global charts, establishing himself as a global pop star. On stage and in the studio, he has shown expressive power that boldly goes beyond existing boundaries. Jungkook’s bold and creative attitude naturally aligns with the values that Chanel Beauty pursues.”
Thomas du Pré de Saint Maur, Chanel Global Perfume & Beauty Creative Resources Director, also said, “We are very happy and honored to welcome Jungkook as a global ambassador. He perfectly embodies the values and essence of the Chanel House. His passion and creative artistry inspire a new generation and resonate deeply with the brand. We are excited for the upcoming collaborations.”

Jungkook expressed his excitement, saying, “I am very happy to work with Chanel Beauty. I think Chanel is a pioneering brand that respects its iconic values while constantly creating something new. As an artist who continues to maintain my own color while taking on new challenges, collaborating with Chanel feels even more special.”
Chanel emphasized its brand vision, highlighting its dedication to reinterpret contemporary creativity and work with inspiring creators to connect with the spirit of the times.
Meanwhile, Jungkook has been linked to aespa member Winter in recent rumors, including couple tattoos and shared social media posts, but both sides have remained silent on the speculation.
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