Rising K-pop group ILLIT (Yunah, Minju, Moka, Wonhee, and Iroha) is showing unstoppable popularity as global brands line up to work with them, proving they’re the new faces of Gen Z trends.
According to HYBE’s label Belift Lab, ILLIT was recently chosen as the exclusive model for Megastudy Education’s “2027 MegaPass” campaign.
A representative from the company explained, “ILLIT’s energy of challenge and growth, which is loved by teenagers worldwide beyond K-pop, perfectly matches the message of our campaign.”
From luxury fashion to food and gaming, ILLIT’s list of partnerships continues to grow. The group made headlines as the first K-pop group to become Asia ambassadors for M&M’S, and they also represent brands like Pocari Sweat, Superdry, and Nexon’s action RPG Elsword.
Their popularity extends beyond Korea — in Japan, ILLIT is receiving numerous offers from major brands in fashion, contact lenses, ice cream, and resort products, further proving their wide commercial appeal.
ILLIT also brings their creative edge into music promotions through global collaborations. Their upcoming single album NOT CUTE ANYMORE, set to drop on November 24, includes designs made with British fashion brand Ashley Williams.
Their “Little Mimi” keychain doll merchandise has already gained massive popularity with both fans and the general public. Earlier, their Japanese single featured a limited collaboration with Care Bears, which also drew major attention.
With their trendy image, bright energy, and unique sense of style, ILLIT continues to set new standards for what it means to be a “trend icon.” Their individuality and confident charm perfectly capture the spirit of today’s youth — and brands everywhere want to be part of it.
ILLIT will make their comeback on November 24 with NOT CUTE ANYMORE, a title track that reflects their desire to show a more mature and honest side of themselves.
Source: [1]
