Girl group ILLIT is back and raising excitement for their comeback with the first concept photos from their new single album.
On November 10, ILLIT (Yuna, Minju, Moka, Wonhee, Iroha) shared the ‘NOT CUTE’ version concept photos for ‘NOT CUTE ANYMORE’ on their official SNS, showing a bold new side of the group.
The photos reveal that ILLIT is no longer just cute. Against a monochrome office backdrop, their unique and kitschy visuals stand out. Bold hair colors and stylish outfits bring a fresh look, while their chic expressions still hint at their natural charm.
ILLIT also dropped a concept film on the HYBE Labels YouTube channel, catching fans’ attention. The video shows the members humorously acting out office worker emotions from Monday to Friday, adding playful energy to the visuals.
This release, marking the start of an expanded ‘ILLIT core’, has already generated buzz. The group collaborated with UK fashion brand Ashley Williams, applying the designs throughout the single. Fans can also look forward to two merch versions: a pouch and a keyring doll in collaboration with the popular Korean character Little Mimi, aimed at teen and young adult fans.
The title track ‘NOT CUTE ANYMORE’ reflects the members’ desire to show a side beyond just being cute. Produced by U.S. producer Jasper Harris, the track features contributions from domestic and international singer-songwriters, including Sasha Alex Sloan and Youra, creating a fresh musical vibe for ILLIT.
Fans can expect the second concept, ‘NOT MY NAME’ version, photos and film on November 12, a music video moving poster on November 17, and two teasers on November 21 and 23.
The full single album and music video will be released on November 24 at 6 PM KST, completing the buildup to ILLIT’s highly anticipated comeback.
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