Choi Yena is continuing to expand her influence beyond music and into the fashion world.
On August 14, her agency announced, “Choi Yena has been selected as the model for street casual brand Acme de la Vie (ADLV) for the 2025 Fall/Winter season.”
ADLV recently shared a behind-the-scenes making film from the photoshoot on their official social media, showing Yena rocking a range of outfits with her trademark lively and bubbly energy.
A representative from ADLV said, “We expect a trendy synergy targeting Gen Z by combining Choi Yena’s vibrant energy with the brand’s street casual style. Since the brand’s core customers in their teens and twenties perfectly overlap with Choi Yena’s fanbase, we anticipate strong marketing results.”
This marks another big brand partnership for Yena, who was recently chosen as the face of an alcoholic beverage campaign. With her growing list of endorsements, she’s proving her status as a true ‘Gen Z icon’ who’s making waves in both advertising and fashion.
Meanwhile, on July 29, Yena released her 4th mini album Blooming Wings, led by the title track I Hate Being Nice. The album tells a love-and-growth story that reflects her personality, with dramatic and lively stage performances that bring her signature “Yena-core” style to life.
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