SBS's new fantasy historical drama The Haunted Palace is already making waves both in South Korea and around the world.

Starring Yook Sung Jae and Bona, the show exploded in popularity during its very first week — topping Netflix charts in multiple countries and hitting double-digit TV ratings straight out of the gate.

On Korean television, The Haunted Palace shocked viewers with a strong start. Episode 1 pulled in a peak nationwide rating of 10.7%, instantly breaking the double-digit barrier.

The Seoul area rating and the national average were both 9.2%, making it the highest-rated premiere of any SBS drama in 2025 so far.

It also beat out other SBS dramas like Love Scout and Buried Hearts, and even took the #1 spot among all mini-series aired that week, showing that this drama isn’t just trending — it’s leading the pack. (According to Nielsen Korea)

And the success didn’t stop on TV.

As soon as The Haunted Palace dropped on Netflix, it jumped straight to #1 on “Today’s Top 10 TV Shows in South Korea”, proving its massive popularity on streaming platforms.

Globally, it also ranked #1 in the TV series category in Malaysia, the Philippines, Singapore, and Thailand, showing that international fans are just as hooked.
(According to FlixPatrol, April 21)

The drama is also doing incredibly well on South Korea’s own streaming trend charts. On KinoLights — a platform that tracks trends across all streaming services — The Haunted Palace ranked #1 overall, beating both films and dramas. (As of April 19)

Fans are loving the unique story, which mixes fantasy, comedy, and creepy mystery. The drama follows Yeori, a shaman who denies her fate, and Kang Cheol I, a mythical Imoogi spirit trapped inside her first love’s body. Together, they face off against a terrifying ghost called Palcheok Gui — who has a dark grudge against the royal family.

Episode 2 added even more excitement, with Kang Cheol I hilariously struggling to live like a normal human after 1,000 years.

At the same time, Yeori starts hearing the voice of Yoon Gap’s spirit and tries to save him. By the end of the episode, it’s revealed that Prince Wonja (played by Park Jae Joon) is going mad due to Palcheok Gui — and that the ghost has already consumed Yoon Gap’s soul. The showdown between Kang Cheol I, Yeori, and the evil spirit is just getting started.

With high ratings and top OTT rankings, The Haunted Palace is quickly becoming one of the biggest drama hits of the year.

Episode 3 of The Haunted Palace airs on Friday, April 25 at 9:50 PM KST on SBS.

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IU looks like a living doll in new photos — fans can't get over her glowing beauty

IU is back to bless everyone’s feed with her unreal visuals!

On April 30, IU shared a new set of photos on social media with the caption, “May is coming~” — and fans are absolutely loving her fresh and dreamy look.

In the pictures, IU is seen enjoying the sunlight in cozy clothes, showing a sweet and soft charm. In other shots, she turns into a chic doll in a tube-top mini dress at a studio, showing off her elegant and classy side.

One cute photo shows her wearing a fun knit hat, making fans smile at her adorable charm. She also posted a close-up selfie with glowing skin and big sparkling eyes, looking totally flawless. In another picture, she rests her head next to a colorful fruit jelly cake, adding a playful and bright vibe.

IU’s latest update shows all sides of her — comfy and natural, cute and playful, and even full-on glamorous. Fans couldn’t help but gush over her beauty, saying she looks perfect in every photo.

IU recently received lots of praise for her emotional acting in the Netflix drama When Life Gives You Tangerines, proving again that she’s not just a top singer but also an amazing actress. She’s also set to appear in MBC’s new drama 20th Century Girl with rising star Byeon Woo Seok, raising excitement among fans.

People flooded the comments section with love, saying, “I’m saving all these pics,” “She’s glowing more than the sun,” “This is next-level beauty,” and “IU is sweeter than that cake.”

IU is currently in a public relationship with actor Lee Jong Suk, and after seeing her latest photos, fans are joking that he might just fall in love with her all over again.

Source (1)