AtHeart is making waves even before their official debut!

On March 5, TITAN CONTENT announced that their upcoming girl group, AtHeart, has been chosen as the face of SAVAS, the No.1 protein drink brand by Meiji.

The seven members will be featured in the AtHeart × Meiji SAVAS Shape & Beauty campaign, proving their fast-growing global influence.

It’s extremely rare for a rookie K-pop group to land a major Japanese ad deal before even debuting, but AtHeart is already standing out in both music and advertising.

Since launching their official social media in July last year, they’ve been connecting with fans worldwide through teasers showcasing their vocal, rap, and dance skills.

The hype around AtHeart is massive! Even before their debut, major international media outlets like Billboard, Variety, Teen Vogue, Sohu.com (China), Yahoo! JAPAN, and Kstyle (Japan) have covered their journey, calling them "the K-pop girl group to watch in 2025."

With stunning visuals, undeniable talent, and strong brand power, AtHeart is proving they’re a force to be reckoned with. Their partnership with SAVAS Shape & Beauty is already being promoted on a large scale in Japan, and fans are eagerly waiting for their pre-debut music film, "Good Girl (AtHeart)," set to drop on March 14.

AtHeart is set to officially debut in July, and with all this attention already, it looks like they’re on the path to becoming K-pop’s next big thing.

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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