• Former AOA’s Jimin Announces Comeback as a YouTuber – Will Kwon Mina Stay Silent?

    Former AOA member Jimin is officially making her return, but not as a singer. This time, she’s stepping into the world of YouTube, and fans are buzzing with excitement—and curiosity.

    On January 5, Jimin took to her social media to announce a special event for her birthday, January 8. She invited fans to a birthday café meet-up in Seoul, writing, "I know these are heavy times, so I’ve been cautious. But I want to give back the love I’ve received. "

    She added, "Instead of a big birthday party, I decided on a café event to bring comfort to one another during these tough times." Her post also included the heartfelt phrase, "Yes, I want to meet you…"

    Adding to the surprise, Jimin shared plans to launch her own YouTube channel in 2025, marking her transformation into a content creator. While the exact date for her first video hasn’t been revealed, fans are eager to see what’s next for her.

    Jimin’s return comes after a rocky exit from the spotlight. In 2020, she left AOA and announced her retirement following serious bullying allegations from former member Kwon Mina.

    After staying away for two years, Jimin signed with a new agency and briefly appeared on JTBC’s The Second World. However, her activities have been minimal until now.

    As Jimin reconnects with fans and takes steps to resume her career, attention has turned to Kwon Mina, who has a history of publicly addressing Jimin’s actions. Mina accused Jimin of bullying her for a decade, claims that initially gained her widespread support.

    But public opinion shifted over time, as Mina became embroiled in controversies, including alleged two-timing, mistreatment of staff, and other scandals. Many grew tired of Mina’s repeated mentions of Jimin, leading to a promise from Mina last year that she would no longer bring her up.

    Interestingly, Mina has also transitioned to online platforms, becoming a YouTuber and Afreeca BJ. With Jimin’s return now official, fans are speculating: will Mina stay true to her promise, or will she respond to Jimin’s new chapter?

    Jimin’s YouTube comeback has sparked hope among fans who missed her, while others are keeping a close eye on any developments between the two former bandmates. Only time will tell how this unfolds.

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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